It's great to be the trusted advisor. Here in the Trenches, we also have trusted advisors. Those of us here in the Trenches also have folks we trust for advice. They are the folks who we can email or call with a problem over the weekend and know they'll answer. They are the folks who we trust with the people we care about in our lives, including our loved ones and our clients. We know they have our back. We know they'll take care of our clients, family and friends. In short, we trust them. We don't give their names out lightly. We think long and hard about sending people to them. It's not because we're afraid of losing a client to a colleague. It's not because we don't think they'll do a good job, because we know they will. We think long and hard because we want to make sure those clients are worthy of our trusted advisor. We think too highly of them to send just anyone to them. Maybe that's why it frosts us when a client doesn't appreciate our trusted advisor. It's even worse than when the client doesn't follow our advice, because it feels personal to us. Maybe that's because it is - here in the Trenches.
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